Genesis unveils first flagship store

- Hyundai’s luxury offshoot Genesis has unveiled its first flagship store outside Seoul, South Korea, and a shopping precinct retail-based outlet could follow in Australia as the brand expands its reach globally next year.

- Dubbed the Genesis Studio and situated in what the company called a new “cultural complex” in Hanam, 30km east of the CBD, the outlet follows in the footsteps of other brand-building stores that allow customers to learn about the vehicles and their features without the purchasing pressure of a dealership.

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