News - General News - PeopleGeneral News PeopleCustomer experience: With the appointment of retailing expert Joanne Crevoiserat to the board, GM says improving customer experience through data insights will boost EV sales.
22 Aug 2022 By NEIL DOWLING FASHION brand executive Joanne Crevoiserat has been appointed to the board of General Motors, bringing the number of women on the car-maker’s board to six and bringing experience in diverse fields including manufacturing, information technology, defence, transportation, cybersecurity and pharmaceuticals.
Ms Crevoiserat (58) is CEO of Tapestry, a company that includes luxury fashion brands Coach, Kate Spade and Stuart Weitzman.
She is a member of the Business Roundtable, a group of chief executives that weigh in on policy issues affecting the economy, along with GM CEO Mary Barra.
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