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Becoming stronger: Aston Martin’s appointment of former Ferrari executive Marco Mattiacci is hoped to bolster the British brand’s product strategy and marketing.
Aston Martin Lagonda hires former Ferrari exec Marco Mattiacci as global brand chief14 Feb 2022 By NEIL DOWLING AUTOMOTIVE brand and product strategy expert Marco Mattiacci has become Aston Martin Lagonda’s global chief brand and commercial officer.
Mr Mattiacci has spent more than a decade in senior leadership positions at Ferrari including as president and CEO of Ferrari North America, president and CEO of Ferrari Asia Pacific, and managing director and team principal of the Scuderia Ferrari Formula One racing team.
He has also recently worked as an advisor to Aston Martin Lagonda and will start in his new role immediately.
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