Market Insight Market Insight 2016

- Mini Australia general manager Tony Sesto has declared that the BMW-owned British brand is no longer a niche player locally and will not return to that position, forecasting continued strong sales growth largely on the back of new products.

- Speaking at the national media launch of the Mini JCW Convertible in Queensland recently, Mr Sesto said a focus on five core body styles instead of niche spin-offs was paying off as the brand moves towards capitalising on the booming SUV segment with the next-generation Countryman due in 2017.

Click here for full story: Mini boss targets growth for years